She led the successful international launch of Gordon’s Gin, which rejuvenated the brand and allowed it to develop again. McKerrow has a Master of Laws from Cambridge University and an MBA from Dartmouth Tuck School of Business. Marconi is answerable for the strategy of the whole beer portfolio and also leads advertising assist for innovation, information and media, and Draftline, the corporate’s in-home inventive studio, whose operations she launched in the country.
This included a group of 15 international artists who recreated a tribute to the Argentine enterprise group and valued the resilience and challenges that every one Argentine men and women face every day in fulfilling their goals and business objectives. The occasion had extensive repercussions in the media, which highlighted its originality and praised the worth of Argentine companies. For this launch, she obtained a world award, The Best of Marketing, from American Express. Semidubarsky has a level in administration from the UBA and has greater than 25 years of expertise within the financial providers trade. Her huge expertise within American Express contains roles in finance, customer support, service to institutions, pay as you go products and her current place since 2013, head of promoting in Argentina for company playing cards.
Today, Guerra is the advertising manager for the corporate’s status brands, as head of Carolina Herrera , Paco Rabanne (market-main men’s model), Jean Paul Gaultier and Nina Ricci, as well as Chanel and Bulgari. Gonzalez is answerable for the brand technique for Argentina, Chile, Peru, Uruguay, Ecuador and Colombia, within the areas of mass communication, customer communication, trade advertising, media and performance, promotions and sports activities advertising. She joined DirecTV in 2008, in charge of media, and in 2013 she added efficiency to her responsibilities. In 2016, Gonzalez took on the challenge of main the South area and later prolonged her duties to Latin America. Her achievements embrace having carried out the relaunch of the pay as you go DirecTV product and developing the net and offline efficiency model in the area.
Nora acknowledges that her objective, beyond the particular aspects of promoting, is to investigate the evolution of cultural processes and encourage teams of younger professionals to use innovative approaches to contribute to companies and society. She began her profession in branding and brand improvement in the United States and Europe.
However, only seven p.c of households with three or extra youngsters beneath five were not poor. The professional pointed to the extensive disparities between the living conditions of girls in the cities –the place the Permanent Household Survey of the National Institute of Statistics and Censuses attracts its knowledge — and those that reside in rural areas. There is a scarcity of systematic information in delicate areas for monitoring gender problems and their correlation with poverty, Giacometti said. One of the research, by Claudia Giacometti — “The Millennium Goals and Gender Equality. The Case of Argentina” — pointed to the lack of enough indicators that may reveal gender inequality, many features of which remain hidden.
She carried out the relaunch strategy of Issue, the nation’s main quantity coloring brand. In June 2019, she took the role advertising director, answerable for rising brands and their profitability, establishing and developing methods to realize the company’s goals on the regional level, and main innovation projects. In this place, Rey Blanco manages the hair coloring and styling, hair elimination, and photo voltaic reference business models, with the Issue, Issue Professional, Roby, Millefiori and Villeneuve brands. Before coming to Godrej, she had labored at corporations such as Grupo Familia, Kellogg’s and BMC Software. Rey Blanco is a graduate in public relations from the Universidad Argentina de la Empresa , has a postgraduate degree in marketing from the Universidad de Belgrano , and is presently pursuing a master’s in administration on the Universidad Católica Argentina.
Mosso’s profession of greater than 20 years has been spent in several service firms. She has always been passionate about the disciplines of literature and communication, which became her different fields of action.
Ernestina Lopez (1879.1965), the primary woman to earn a doctorate in Arts and Letters from the University of Buenos Aires, was one other founding member of the AAUW, and likewise was an organizer of the First International Feminist Congress of Argentina, held in 1910. After 1850 the civil courts have been so overloaded and poorly funded that cases involving male abuses of family energy had been put aside; it was assumed that girls would somehow handle. Overall, as I indicated at the beginning, Argentine women have struggled, have persevered and gained small baffles along the best way, and I suppose collectively it has created a formidable history and a worthwhile effort. Semidubarsky was responsible for the creation of a blog of her own content material referred to as “Multitaskers,” which allowed small companies to really feel a greater identification with the model and merchandise of American Express. In 2019, she headed up the launch of The Platinum Corporate Card, for which she was in control of finishing up a creative efficiency that involved hiring a German firm, Battle Royal, to create a unique show for this event.
In Argentina, the gender perspective was offered through the work of two specialists, who made recommendations and underscored how much has but to be accomplished. The MDGs embody halving the proportion of the population affected by hunger and excessive poverty, achieving universal main education, drastically cutting infant and maternal mortality charges, and preventing AIDS and different diseases. The eight MDGs had been adopted by the United Nations member nations in 2000 as a platform for preventing inequality and poverty all over the world.
In her role, she led digital technique, expanded communication channels and developed strategic alliances to transcend relevance and repair. Rey Blanco joined Godrej in 2016 as a senior brand supervisor for the coloration class.
Mosso has been an active participant and protagonist of the important projects which have marked the expansion of Sancor Salud – Private Medicine Group in the past 5 years. She developed complete strategies and disruptive initiatives as part of the positioning campaigns, which led to necessary public recognition. Her management space also includes digital advertising, anchored within the development of differentials that improve accessibility in services.
During her tenure on the head of the studio, she consolidated the set-up of the operation and the staff, which developed artistic content material and strategic products for various manufacturers and enterprise models. Previously, she had served for two years as marketing director for Brahma, the place she relaunched the brand, with wonderful outcomes. In Spain, she joined Perfumes Loewe, of the LVMH Group, as a world brand supervisor. In 2006 she returned to Argentina to affix Puig as advertising manager, the place she took on the best challenge of her career, creating a brand new nationwide market, “masstige” fragrances, with scope in advertising, PR, in-retailer and sell-through. Over the years, the class achieved growth and leadership, and right now it is considered a key perfume market.
In 2018, she joined Mercado Libre to guide the branding group for Latam, where she launched the platform “The greatest is coming” and created the positioning and the primary campaign for Mercado Pago. McKerrow had previously labored in brand advertising at Diageo, starting in 2003 in New York on Captain Morgan’s group. Her last function at Diageo was as a category director for gins and Pimms.